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Creating Email Newsletters with patNewsletter (part 1)
Set up your very own email newsletter with patNewsletter.

| Letters Of The Rich And Famous |

This is *really* based on a true story.

Many years ago, my friend and I wanted to start a newsletter, blast it across the Internet, make lots of money, become rich and famous. But soon, bitter reality struck, and we realized that it was no child's play to manage a newsletter.

Our first problem was managing the content: while we had tons of information, we did not have any way to organize and manage it for our newsletter. And after we just about managed to put an issue to bed, we would again struggle with the user subscription process. At the end, we gave up and decided to do it manually - interested subscribers could send us email opting in and so could the not-so-interested ones, if they wanted to opt out. Thankfully, there weren't many in the second category!

The last straw involved sending the newsletter to the subscribers. Back then, we did not have the skills to write a script to automate this task, so we had to come up with something simple. After brainstorming for hours, we decided to break up our large subscriber list into smaller "batches" and BCC the newsletter to each subscriber...not an efficient (or elegant) solution at all!

Fast forward to the present. We have since stopped publishing the newsletter and moved on to bigger things...but any solution to our early problems always gets our attention! And patNewsletter - our topic of discussion today - might just have been the answer to our teething problems back then.

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