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Analyzing Server Logs With HTTP-Analyze
Find out how popular your site really is.

| Looking Closer |

Things sure change fast on the Internet.

A few years ago, it didn't matter how wacky your idea was, or how unlikely it was to succeed. So long as you had a cool Web site, a lot of attitude and a business plan (even one which didn't necessarily add up), people were lining up to throw money at you. Advertisers particularly - all you could hear was talk of "eyeballs" and "impressions per day", with little attention paid to the details.

All that's changed now. Today, before an advertiser will even consider your site as a medium for his (or her) message, he (or she) wants a presentation on the numbers. How many hits you get per day/per hour/per week, which are the most popular sections of your site, who's linking to you and sending you traffic, how many of the impressions you get are unique and result in a "clickthrough" - these are just some of the factors an advertiser will consider before condescending to pay you for billboard space. And if you don't have the numbers to back up your promises, you might as well kiss the contract goodbye.

Clicks, hits and unique impressions are the staples of this new landscape - and so, before you can pitch the advantages of your site to a potential advertiser, you need to have concrete data to present. To this end, you need a tool that will track traffic on your site, and give you detailed reports and numbers which you can use in your sales presentations.

And that's where http-analyze comes in.


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